Staff Name
Enter your first and last name to ensure campaign ownership can be accurately tracked. This form is intended for use by HTH GSE staff only, so please provide your full name as it appears in internal directories. This helps maintain accountability and ensures that any follow-up on campaign details can be directed to the correct team member. For example, enter your name as “John Doe” if you are managing the “Deeper Learning Event Push 2024.”
Staff Email
Enter your HTH GSE email address, ensuring it ends with “@hthgse.edu” as this form is specifically for HTH GSE employees. Using your official HTH GSE email ensures proper association with each campaign, maintaining data quality and accountability. For example, enter your email as “jdoe@hthgse.edu” to avoid errors.
Link Title
Provide a concise identifier for the link to summarize its internal use. This identifier should be unique and descriptive enough to help the team understand the link’s purpose at a glance. For example, you might use “DL25_EmailPush” or “Deeper Learning Event Push 2024” to convey a specific campaign. Clear identifiers improve tracking, facilitate better communication among team members, and support accurate analysis of campaign performance.
Link Description
Briefly describe the purpose of the link to help users understand the campaign. This description should be concise and informative. For example, “Drive attendance to the Deeper Learning event” or “Invitation to alumni for Deeper Learning attendance.” Providing a clear description helps stakeholders quickly grasp the objective behind the link, ensures consistency, and assists in tracking the campaign’s impact.
Analytics
hthgse.edu
hthgse.online
hthunboxed.org
deeper-learning.org
events.deeper-learning.org
pbldesigncamp.org
pblessentials.org
changingthesubject.org
centerforloveandjustice.org
Select the domain associated with your campaign from the dropdown list. This list includes only HTH GSE domains that are tracked by Google Analytics, such as “hthgse.edu” or “hthunboxed.org.” Choosing the correct domain ensures that all campaign tracking aligns with Google Analytics data, allowing for consistent and reliable data collection. For example, if the campaign targets resources on the “hthgse.edu” website, you should select that domain to maintain proper tracking. This alignment is crucial for generating accurate reports and understanding the performance of different campaigns across HTH GSE properties.
Website URL
Enter the destination URL for this campaign link, ensuring it matches the domain selected in the Analytics Dropdown. For example, ensure the URL starts with “http://” or “https://” and matches the selected domain. Correct domain matching is crucial for accurate campaign performance tracking and data consistency, enabling a clear understanding of user interactions with the link.
campaign name
Provide a specific name for the campaign to help identify its purpose. For example, “DL25.” Using a specific name makes it easier to differentiate between multiple campaigns, facilitating accurate tracking and reporting, and helping stakeholders quickly recognize the focus of the campaign.
campaign source
Mail Chimp
Apollo
Direct Email
Linked In
Facebook
X
Instagram
Justification Toolkit
Sponsorship Prospectus
Outreach Partner
Promo Email
GSE Newsletter
Specify the platform or channel that generated the link, such as “mailchimp,” “facebook,” or “newsletter.” The campaign source tells us where the traffic is coming from. For example, if the campaign is promoted through email, the source might be “mailchimp.” Understanding the source of traffic helps in analyzing the effectiveness of different platforms and adjusting future campaigns accordingly to maximize engagement and improve results. These instructions align with Google’s definition of “Campaign Source,” which identifies the referrer (like a search engine, newsletter name, or other source).
campaign medium
Specify how the campaign is delivered, such as “email,” “paid,” or “social,” to track the type of marketing medium used. This information helps differentiate between various marketing channels, such as organic versus paid search or email. For example, if you are running a social media ad, you would use “paid” or “social” as the campaign medium. Tracking the medium is essential for evaluating which marketing channels are most effective and optimizing resource allocation to achieve the best results. This aligns with Google’s definition of “Campaign Medium” for categorizing the type of channel used.
campaign ID
Use an ID code for tracking purposes to differentiate between similar campaigns. For example, “DL25_email_2024” can be used to uniquely identify this iteration of the campaign. Using specific IDs helps distinguish between different campaign iterations, ensures accurate reporting, and improves decision-making for future campaigns. This aligns with Google’s recommendation to use unique parameters to accurately identify campaigns.
campaign term
Use this field to enter specific keywords or paid advertising identifiers that represent elements like targeted keywords. For example, you might enter “PBL_training” to identify a keyword used in paid search ads. Including specific keywords helps optimize search engine marketing and track the effectiveness of advertising terms, ultimately improving targeting and return on investment (ROI). This field aligns with Google’s “Campaign Term” to track paid search keywords or specific promotional terms.
campaign content
Use this field to differentiate content within the campaign. For example, “variant_A” or “control_version” may be used to represent different versions of the same ad for A/B testing. Differentiating content is valuable for understanding which version performs better and provides insight into audience preferences, helping improve the effectiveness of your campaigns. This is in line with Google’s guidance on “Campaign Content,” which can be used to test different versions of ads or links.
Generate Campaign Link
